Are you looking for effective ways to stay competitive in the supply chain industry?
Supply chains play a vital role in U.S. commerce, particularly when it comes to maximizing business profitability. While supply chains will likely always be important to economic society, this doesn't mean they don't face competition
When it comes to supply chain marketing, it is imperative to take advantage of digital platforms.
In this post, we'll discuss why SEO is important for this industry and what you can do to get started.
Read on for insight!
What is SEO?
Search Engine Optimization (SEO) is a digital marketing technique. An SEO campaign optimizes your website content for specific Google searches.
Effective SEO ensures that your web pages appear in the results of competitive Google searches. The best campaigns help your content scoot to the top of these listings, where searchers are likely to spend most of their time.
There's a lot that goes into search engine optimization. A high Google ranking depends on keywords as well as the quality of your website, the number of backlinks you have, and your authority.
We'll talk about what you can do to implement supply chain SEO at the end of this post.
Why SEO Is Important
SEO is certainly the hot topic when it comes to digital marketing today. But why is SEO important?
1. SEO Gives You Visibility
Did we mention that Google processes nearly 4 billion searches a day? Search engines give all kinds of sites and businesses access to a massive market.
Implementing SEO can help your content appear more prominently in Google search results. Most users aren't going to click to a second or third page of Google results. However, they will be likely to click in the top ten of first-page results.
SEO can boost your Google ranking for the right searches. As a result, more customers will glimpse your supply chain name. Many will actually click on your pages to learn more.
2. Everything is Digital
More and more businesses are turning to digital means to promote their services. Customers themselves find products and resources through Google searches, email communications, and social media.
SEO is important because it is the primary digital marketing strategy right now. It takes advantage of an increasingly digital audience.
It can also leverage other digital marketing methods, such as social media campaigns.
An SEO campaign for your supply chain company can be your secret to targeting your digital audiences more effectively. Customers are also more likely to prioritize companies that are clearly tech-savvy and not behind the times.
3. The Supply Chain Industry is Competitive
You know how valuable your company is to basic American commerce. Businesses around the globe depend on efficient supply chains in order to make a profit and keep customers happy.
Your industry may always be in demand, but that doesn't mean there isn't competition. Efficiency and professionalism can help you stand out from the crowd.
But so can SEO. The more visible you can be to prospective clients, the greater your odds are of retaining these clients. SEO, after all, ensures that your name appears in as many search results as possible.
If implemented well, your SEO campaign can also make you appear invested in your industry. The right marketing and outreach demonstrate a commitment to clients, and clients are more likely to respond to marketing that resonates on a personal level.
Now that we've discussed the great value of supply chain SEO, let's talk tips.
1. Dress Up Your Site
Google has a lot of rules when it comes to effective SEO campaigns. Be sure to check these out before you truly dive in.
In the meantime, it's worth noting that Google loves well-crafted sites. It prioritizes websites that have really excellent content. It also loves sites that are user-friendly and designed for mobile as well as desktop users.
If your website doesn't check very many of these options, it should! Ensure that your content is high-value, well-written, and easy to read. Include high-quality images and choose a design that adapts to mobile screens.
This may mean reaching out to a pro web designer and copywriter. If so, the investment will be worth it.
2. Research Keywords & Optimize Content
If neither of these options does it for you, brainstorm keywords yourself. You can do this by thinking first and foremost about your ideal customer (i.e., businesses). What would a Google searcher type into a search engine to find your services?
Don't be shy here. Think outside the box and choose a healthy mix of specific and general terms. Here are some examples: "the value of supply chains," "urban chain suppliers," or simply "supply chain company."
Check out what your competitors are choosing for keywords, too. Spend some time on Google yourself to come up with some great terms.
Choose one term per page of content and optimize away. Insert keywords naturally, being sure to use them in prominent places, such as secondary headers, titles, and conclusions. Don't over-stuff keywords--Google will penalize you for this!
3. Modify Accordingly
Getting SEO right the first time shouldn't be your goal. Choosing the right keywords to surpass your competition should be.
For this reason, check out your SEO campaign's performance regularly. You can do this by making use of Google Analytics, a free tool that generates SEO-related metrics.
Note what about your campaign is working and what isn't. Change up keywords if need be, opting for high-value ones your customers are definitely typing into Google.
You may wish to consult SEO professionals at this point, too.
Final Thoughts: Supply Chain SEO
As key players in our nation's commercial network, supply chain companies depend on their ability to get their names out there. SEO can be valuable for all companies looking for a way to gain an edge in the industry.
SEO can be easy to implement, particularly with some advance research. It does require a seamless website and stellar content as well as some savvy keyword selection.
A successful SEO campaign also depends on your own diligence and willingness to adapt. For this reason, it may be wise to outsource SEO services.
The Supply Chain Management Association is your platform for locating positions of all kinds in the supply chain industry. Or, if you're an employer, post an ad now!